The majority of marketing professionals work in sales as an entry point. With your increased experience and education, you may qualify to move more quickly into a marketing management position.
Marketing can be applied to almost every occupational field. Students often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. And don't overlook the career opportunities in nonprofit organizations such as registered charities, arts groups, and special interest communities.
Marketing Careers
Marketing managers might oversee several departments working to determine market demand, maximizing profits through pricing and distribution strategies, and direct promotion efforts. The average annual salary for 2003 was about $74,000.
As part of an in-house department or offsite market research firm, market research analysts are responsible for defining the 'problem,' developing research methodology, analyzing data, and interpreting and presenting the results. A master's degree is the minimum requirement at many firms in the private sector. With a bachelor's degree in marketing, you can enter the field as a research assistant, trainee, or marketing interviewer. The demand for market researchers will remain strong, mostly working through research firms.
The brand or product manager oversees the marketing responsibilities for a particular type of product. It is a challenging, well-paid career and won't put excessive overtime or travel demands on you. It's also a very competitive field, so a bachelor's degree in marketing or commerce is suggested as a minimum prerequisite.
The sales manager supervises the sales force including establishing territories and quotas, recruiting and hiring, training, and incentives programs. Work experience plus a degree is preferred as you will be responsible for working with the data and statistics you've gathered to increase profitability and make planning decisions.
Advertising managers can choose either the business side of advertising (account management or account planning); or the creative side, where they create ads or work in media planning and production.
Another arm of the marketing field is public relations, where you'll have a similar goal, with a different methodology. You'll be in charge of projecting and maintaining a favorable image for your organization or client.
Online retailing is another growth opportunity for marketing degree holders. Almost all major retailers have online ordering, which opens up new career possibilities, especially with the recent proliferation of online degrees in e-commerce.
Nonprofit sector - There is a growing demand for marketing management professionals in many nonprofit fields. Some of the interest areas include: arts and culture, community economic development, education, environment, foundations, government, health care, international aid, and social services.
The majority of marketing professionals work in sales as an entry point. With your increased experience and education, you may qualify to move more quickly into a marketing management position.
Marketing can be applied to almost every occupational field. Students often look for entry or advancement opportunities in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments, and customer relationship management. And don't overlook the career opportunities in nonprofit organizations such as registered charities, arts groups, and special interest communities.
Marketing Careers
Marketing managers might oversee several departments working to determine market demand, maximizing profits through pricing and distribution strategies, and direct promotion efforts. The average annual salary for 2003 was about $74,000.
As part of an in-house department or offsite market research firm, market research analysts are responsible for defining the 'problem,' developing research methodology, analyzing data, and interpreting and presenting the results. A master's degree is the minimum requirement at many firms in the private sector. With a bachelor's degree in marketing, you can enter the field as a research assistant, trainee, or marketing interviewer. The demand for market researchers will remain strong, mostly working through research firms.
The brand or product manager oversees the marketing responsibilities for a particular type of product. It is a challenging, well-paid career and won't put excessive overtime or travel demands on you. It's also a very competitive field, so a bachelor's degree in marketing or commerce is suggested as a minimum prerequisite.
The sales manager supervises the sales force including establishing territories and quotas, recruiting and hiring, training, and incentives programs. Work experience plus a degree is preferred as you will be responsible for working with the data and statistics you've gathered to increase profitability and make planning decisions.
Advertising managers can choose either the business side of advertising (account management or account planning); or the creative side, where they create ads or work in media planning and production.
Another arm of the marketing field is public relations, where you'll have a similar goal, with a different methodology. You'll be in charge of projecting and maintaining a favorable image for your organization or client.
Online retailing is another growth opportunity for marketing degree holders. Almost all major retailers have online ordering, which opens up new career possibilities, especially with the recent proliferation of online degrees in e-commerce.
Nonprofit sector - There is a growing demand for marketing management professionals in many nonprofit fields. Some of the interest areas include: arts and culture, community economic development, education, environment, foundations, government, health care, international aid, and social services.
No comments:
Post a Comment